ties packaging & identity

year: 2013
client: MASEL
category: fashion & textiles

Grafica, logo e packaging per un nuovo brand di cravatte sartoriali: comunicare le peculiarità e i valori del brand attraverso un’immagine fortemente riconoscibile e un packaging disegnato ad hoc.

Graphics, logo & packaging for a new brand of sartorial ties. Our aim was to communicate the peculiar values of the new brand Masel through a strongly recognisable visual. Packaging has been designed from scratch for both ties and pocket squares.

KEYWORDS:

• start-up
• creative concept
• logo & graphic design
• gift box design
• mock-up
• print proposals/print process