multi purpose wet wipes

year: 2013
client: SODALCO
category: beauty & personal care

Restyling e riposizionamento del best seller di Fresh&Clean. Nuova grafica su lamina metallica per massimizzare l’impatto a scaffale ed enfatizzare il concetto di freschezza.

Restyling and repositioning of Fresh&Clean’s bestseller. We decided to use a metallic film in order to maximize impact on the shelf and to highlight the idea of “freshness”.

KEYWORDS:

• market & trends analysis
• restyling strategy
• creative concept
• packaging & materials guidelines
• key-visual design
• sales support materials