women’s fragrance collection
year: 2011
client: MIRATO
category: beauty & personal care
Concept e packaging di una nuova linea di profumi alcolici per la GDO ispirata alle ultime tendenze della moda: il trend fluo. Grafiche a colori fluo e dal forte impatto visivo rendono i prodotti immediatamente visibili e riconoscibili a scaffale.
Concept and packaging for a new line of alcoholic fragrances for the mass market. Designed for Malizia, Like is inspired by the 2011 fashion trends, combining fluo colours with simple and bold graphics.
KEYWORDS:
- restyling strategy
- market & trends analysis
- target segmentation
- creative scenario & concept
- product naming
- logo & graphic design
- on shelf positioning
- layout & pop materials
![likemalizia](https://www.asteriscolab.com/asteriscowp/wp-content/uploads/pf-likemalizia/pf-likemalizia01.jpg)
![likemalizia](https://www.asteriscolab.com/asteriscowp/wp-content/uploads/pf-likemalizia/pf-likemalizia02.jpg)
![likemalizia](https://www.asteriscolab.com/asteriscowp/wp-content/uploads/pf-likemalizia/pf-likemalizia03.jpg)
![likemalizia](https://www.asteriscolab.com/asteriscowp/wp-content/uploads/pf-likemalizia/pf-likemalizia04.jpg)
![likemalizia](https://www.asteriscolab.com/asteriscowp/wp-content/uploads/pf-likemalizia/pf-likemalizia05.jpg)